Google was recently sued over search advertising practices, and I am curious how those legal claims impact the pricing models for PPC agencies like ours.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Google was recently sued over search advertising practices, and I am curious how those legal claims impact the pricing models for PPC agencies like ours.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google sued search advertising practices lawsuit advertisers PPC ad pricing 2026 Google search ads lawsuit Google ↗
Google antitrust search advertising lawsuit advertiser pricing claims 2025 2026 court case Google ↗
- UNITED STATES OF AMERICA et al v. GOOGLE LLC, 1:2020cv03010 · law.justia.com
- Final Judgment: U.S. and Plaintiff States v. Google LLC [2020] · justice.gov
- Antitrust Division | U.S. and Plaintiff States v. Google LLC [2020] · justice.gov
- Office of Public Affairs | Department of Justice Wins Significant Remedies Against Google · justice.gov
- United States et al v. Google LLC, 1:2023cv00108 - Document 1410 (E.D. Va. 2025) :: Justia · law.justia.com
- Office of Public Affairs | Department of Justice Again Wins Substantial Relief Against Google · justice.gov
- Google escapes ad tech breakup in third Big Tech antitrust loss for US · reuters.com
- Google to pay $100 million to settle advertisers' class action · reuters.com
- goog-20260930 · sec.gov
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google sued search advertising practices lawsuit advertisers PPC ad pricing 2026 Google search ads lawsuit OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google antitrust search advertising lawsuit advertiser pricing claims 2025 2026 court case OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |