How do I set frequency capping correctly on a programmatic display campaign so users do not get annoyed by my college brand ads
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I set frequency capping correctly on a programmatic display campaign so users do not get annoyed by my college brand ads
1 real search · 1 real-search pass
programmatic display advertising frequency capping best practices cross campaign user reach college higher education brand campaignGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
programmatic display advertising frequency capping best practices cross campaign user reach college higher education brand campaign Google ↗
- Manage frequency with frequency caps · support.google.com
- Manage frequency with frequency caps · support.google.com
- What is frequency capping? Examples and best practices · advertising.amazon.com
- Cross-Device Frequency Capping Strategies for Programmatic Display (Without Wasting Impressions) · consult.tv