We are a lean startup trying to figure out why our TikTok ad performance metrics are completely different from what Shopify reports.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We are a lean startup trying to figure out why our TikTok ad performance metrics are completely different from what Shopify reports.
1 real search · 1 real-search pass
TikTok Ads attribution window view-through attribution official documentation Shopify marketing attribution reports discrepancies TikTok pixel Events API deduplicationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
TikTok Ads attribution window view-through attribution official documentation Shopify marketing attribution reports discrepancies TikTok pixel Events API deduplication Google ↗
- About the attribution window on TikTok Ads Manager · ads.us.tiktok.com
- Business Resource Center · ads.tiktok.com
- Shopify Help Center · help.shopify.com
- About Event Deduplication · ads.tiktok.com
- Data Sharing on TikTok App on Shopify · ads-useast2a.tiktok.com
Queries
1 queries · click a column to sort