Real ChatGPT answer · index seed3ZXJ5pwKWxgcompleteMarketing and advertising · AI search and generative engine optimizationcommercial
What went wrong with our organic search traffic after SGE launched and how can we fix these sudden drops?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What went wrong with our organic search traffic after SGE launched and how can we fix these sudden drops?
3 real searches · 1 real-search pass
Google Search Central AI Overviews SEO guidance clicks traffic Search Console 2025 2026Google ↗
OBSERVEDReason
study AI Overviews impact organic click through rate 2025 organic trafficGoogle ↗
OBSERVEDConsequence
Google Search Central helpful reliable people-first content guidance AI features searchGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central AI Overviews SEO guidance clicks traffic Search Console 2025 2026 Google ↗
study AI Overviews impact organic click through rate 2025 organic traffic Google ↗
Google Search Central helpful reliable people-first content guidance AI features search Google ↗
- Update: AI Overviews Reduce Clicks by 58% · ahrefs.com
- AIO Impact on Google CTR: September 2025 Update · seerinteractive.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- New opportunities, control and insights for website owners · blog.google
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central AI Overviews SEO guidance clicks traffic Search Console 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
study AI Overviews impact organic click through rate 2025 organic traffic OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google Search Central helpful reliable people-first content guidance AI features search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |