Can you compare Keller's Brand Equity Model with Aaker's model to see which one makes more sense for my marketing thesis case study
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Can you compare Keller's Brand Equity Model with Aaker's model to see which one makes more sense for my marketing thesis case study
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Keller 1993 conceptualizing measuring managing customer-based brand equity Journal of Marketing Aaker 1991 Managing Brand Equity dimensions model academic sourcesGoogle ↗
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Keller 1993 conceptualizing measuring managing customer-based brand equity Journal of Marketing Aaker 1991 Managing Brand Equity dimensions model academic sources Google ↗
- https\://doi.org/10.1177/002224299305700101 · doi.org
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity · journals.sagepub.com
- Conceptualizing, Measuring, and Managing Customer-Based Brand Equity · jstor.org
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