Real ChatGPT answer · index seed2hDc8fNLyk0completeMarketing and advertising · AI search and generative engine optimizationinformational
Why do some structured data formats fail technical SEO audits for LLMs and how do we ensure our schema markup is fully machine-readable?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do some structured data formats fail technical SEO audits for LLMs and how do we ensure our schema markup is fully machine-readable?
3 real searches · 1 real-search pass
Google Search Central structured data general guidelines JSON-LD policies syntax errors structured data testing Schema.org validationGoogle ↗
OBSERVEDReason
Schema.org getting started JSON-LD data model entities properties domain range validationGoogle ↗
OBSERVEDInstruction
Bing Webmaster structured data markup guidelines JSON-LD AI search machine readable schemaGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central structured data general guidelines JSON-LD policies syntax errors structured data testing Schema.org validation Google ↗
Schema.org getting started JSON-LD data model entities properties domain range validation Google ↗
Bing Webmaster structured data markup guidelines JSON-LD AI search machine readable schema Google ↗
- Style guide · schema.org
- Data model · schema.org
- General Structured Data Guidelines | Google Search Central | Documentation | Google for Developers · developers.google.com
- General Structured Data Guidelines | Google Search Central | Documentation | Google for Developers · developers.google.com
- Intro to How Structured Data Markup Works | Google Search Central | Documentation | Google for Developers · developers.google.com
- Validator · schema.org
- URL Inspection · bing.com
- Webmaster Guidelines · bing.com
- Marking Up Your Site with Structured Data · bing.com
- Open Rich Results Test · search.google.com
- Open Schema.org Validator · validator.schema.org
- Open Search Console · search.google.com
- Open Bing Webmaster Tools · bing.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central structured data general guidelines JSON-LD policies syntax errors structured data testing Schema.org validation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Schema.org getting started JSON-LD data model entities properties domain range validation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Bing Webmaster structured data markup guidelines JSON-LD AI search machine readable schema OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |