Real ChatGPT answer · index seed2NjaM2mqv2AcompleteMarketing and advertising · AI search and generative engine optimizationcommercial
What are the best practices for structuring PR and digital PR campaigns to increase brand mentions and citations inside generative AI search summaries?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the best practices for structuring PR and digital PR campaigns to increase brand mentions and citations inside generative AI search summaries?
4 real searches · 1 real-search pass
2026 generative AI search citations brand mentions digital PR research study earned media AI Overviews ChatGPT sourcesGoogle ↗
OBSERVEDReason
OpenAI ChatGPT search citations publisher sources documentation search crawling OAI-SearchBotGoogle ↗
OBSERVEDOther / navigational
Google AI Overviews content guidance Search Central AI features structured data no special optimizationGoogle ↗
OBSERVEDOther / navigational
Perplexity publisher documentation citations crawler bot search answersGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
2026 generative AI search citations brand mentions digital PR research study earned media AI Overviews ChatGPT sources Google ↗
OpenAI ChatGPT search citations publisher sources documentation search crawling OAI-SearchBot Google ↗
Google AI Overviews content guidance Search Central AI features structured data no special optimization Google ↗
Perplexity publisher documentation citations crawler bot search answers Google ↗
- Why 62% of AI citations don’t lead to brand mentions [Study] · semrush.com
- Semrush Releases Expanded 2026 AI Visibility Index, Analyzing 126 Million AI Search Prompts · semrush.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers-google-com.hckseu1-xqad.com
- Publishers and Developers - FAQ · help.openai.com
- GEO starts with the question, not the answer · axios.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative AI search citations brand mentions digital PR research study earned media AI Overviews ChatGPT sources OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
OpenAI ChatGPT search citations publisher sources documentation search crawling OAI-SearchBot OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google AI Overviews content guidance Search Central AI features structured data no special optimization OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Perplexity publisher documentation citations crawler bot search answers OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |