Real ChatGPT answer · index seed1tMIZyGRdrscompleteMarketing and advertising · web analyticsinformational
Why is our bounce rate in GA4 so drastically different from the bounce rate we used to see in Universal Analytics for the same landing pages?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is our bounce rate in GA4 so drastically different from the bounce rate we used to see in Universal Analytics for the same landing pages?
1 real search · 1 real-search pass
Google Analytics 4 bounce rate Universal Analytics difference engaged sessions official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 bounce rate Universal Analytics difference engaged sessions official documentation Google ↗
- official GA4 engagement and bounce rate documentation · support.google.com
- Understand differences between UA and GA4 · docs.data-community.publishing.service.gov.uk
- Measure sessions and user engagement | Google Analytics | Google for Developers · developers.google.com