Real ChatGPT answer · index seed1kpdD7sz2RAcompleteMarketing and advertising · brandingbrand

I need a breakdown of the standard retainer costs and RFP requirements when hiring a top-tier brand strategy consultancy like Landor for a mid-market retailer.

ChatGPTgpt-63 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
I need a breakdown of the standard retainer costs and RFP requirements when hiring a top-tier brand strategy consultancy like Landor for a mid-market retailer.
3 real searches · 1 real-search pass
Landor brand strategy services brand transformation case studies pricing consultancy RFP scopeGoogle ↗
OBSERVEDReason
brand strategy agency fees retainer pricing branding project cost 2025 2026Google ↗
OBSERVEDOther / navigational
brand consultancy RFP requirements agency selection evaluation criteria scope of work brand strategyGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigational33%ComparisonConsequenceReason67%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
Landor brand strategy services brand transformation case studies pricing consultancy RFP scope Google ↗
brand strategy agency fees retainer pricing branding project cost 2025 2026 Google ↗
brand consultancy RFP requirements agency selection evaluation criteria scope of work brand strategy Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Landor brand strategy services brand transformation case studies pricing consultancy RFP scope
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
brand strategy agency fees retainer pricing branding project cost 2025 2026
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
brand consultancy RFP requirements agency selection evaluation criteria scope of work brand strategy
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1