Real ChatGPT answer · index seed1e0H1b1yRuYcompleteMarketing and advertising · local marketinginformational
what does NAP consistency mean and why do people keep telling me it matters for local business search results
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
what does NAP consistency mean and why do people keep telling me it matters for local business search results
1 real search · 1 real-search pass
Google local search ranking factors business information NAP consistency Google Business Profile guidelinesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google local search ranking factors business information NAP consistency Google Business Profile guidelines Google ↗
- Tips to improve your local ranking on Google · support.google.com
- Business address consistency: run a NAP consistency check · digitalsnot.com
- NAP consistency: why your name, address and phone must match everywhere · rank.ai
- Improve your local ranking on Google · support.google.com