How do I set up a custom attribution model in GA4 to properly compare traffic acquisition channels like email versus paid search?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I set up a custom attribution model in GA4 to properly compare traffic acquisition channels like email versus paid search?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 attribution settings attribution models custom attribution model channel groups documentation Google ↗
GA4 custom attribution model not possible custom channel groups attribution comparison report documentation Google ↗
- Custom channel groups · support.google.com
- Default channel group · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Get started with attribution · support.google.com
- Select attribution settings · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution settings attribution models custom attribution model channel groups documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
GA4 custom attribution model not possible custom channel groups attribution comparison report documentation OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |