Real ChatGPT answer · index seed1M95ISyy3GscompleteMarketing and advertising · web analyticsbrand

Can you explain why my Google Search Console clicks are dropping even though impressions are going up for my college startup website?

ChatGPTgpt-61 query11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Can you explain why my Google Search Console clicks are dropping even though impressions are going up for my college startup website?
1 real search · 1 real-search pass
Google Search Console clicks impressions average CTR average position documentation how impressions counted AI Overviews clicks officialGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
Google Search Console clicks impressions average CTR average position documentation how impressions counted AI Overviews clicks official Google ↗

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Search Console clicks impressions average CTR average position documentation how impressions counted AI Overviews clicks official
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1