My competitor in Cary is outranking me in the local pack and they have fewer reviews, what hidden ranking factor am I missing on my website?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My competitor in Cary is outranking me in the local pack and they have fewer reviews, what hidden ranking factor am I missing on my website?
1 real search · 1 real-search pass
Google Business Profile local ranking factors relevance distance prominence website local SEO signals official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Business Profile local ranking factors relevance distance prominence website local SEO signals official documentation Google ↗
- Google's Local Algorithm and Local Ranking Factors · brightlocal.com
- Tips to improve your local ranking on Google · support.google.com