Real ChatGPT answer · index seed12DeqXs5cvgcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How are marketing agencies currently measuring the ROI of generative AI campaigns, and is it worth the budget for a household like ours?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How are marketing agencies currently measuring the ROI of generative AI campaigns, and is it worth the budget for a household like ours?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 generative AI marketing agency ROI measurement metrics incrementality attribution cost savings campaign performance survey Google ↗
2026 generative AI marketing ROI benchmarks agency generative AI campaigns conversion rates productivity costs Google ↗
- Forrester: Nine In 10 US Marketing Agencies Use AI To Cut Costs At The Expense Of Creativity · forresterresearch.gcs-web.com
- AI and the Future of Marketing: 2026 Edition · basis.com
- 2026 IAB Outlook Study · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative AI marketing agency ROI measurement metrics incrementality attribution cost savings campaign performance survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2026 generative AI marketing ROI benchmarks agency generative AI campaigns conversion rates productivity costs OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |