Real ChatGPT answer · index seed0yvjDPKhySocompleteMarketing and advertising · AI search and generative engine optimizationcommercial
why are we losing clicks on our brand name keywords since ai search features rolled out and how do we fix it
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
why are we losing clicks on our brand name keywords since ai search features rolled out and how do we fix it
3 real searches · 1 real-search pass
2026 Google AI Overviews branded search click through rate study zero click search impact Search Console branded queries AI ModeGoogle ↗
OBSERVEDReason
Google Search Central AI features guidance website owners AI Overviews clicks impressions documentation 2026Google ↗
OBSERVEDOther / navigational
Google Search Console branded queries filter performance report documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 Google AI Overviews branded search click through rate study zero click search impact Search Console branded queries AI Mode Google ↗
Google Search Central AI features guidance website owners AI Overviews clicks impressions documentation 2026 Google ↗
Google Search Console branded queries filter performance report documentation Google ↗
- Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers · developers.google.com
- Performance report (Search results): Dimensions and data groupings · support.google.com
- Generative AI performance report (Search) · support.google.com
- Introducing Search Generative AI performance reports in Search Console | Google Search Central Blog | Google for Developers · developers.google.cn
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- New opportunities, control and insights for website owners · blog.google
- Search generative AI control · support.google.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 Google AI Overviews branded search click through rate study zero click search impact Search Console branded queries AI Mode OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central AI features guidance website owners AI Overviews clicks impressions documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Console branded queries filter performance report documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |