Can you walk me through setting up custom events in Google Tag Manager to track internal search abandonment for SEO analysis?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you walk me through setting up custom events in Google Tag Manager to track internal search abandonment for SEO analysis?
3 real searches · 1 real-search pass
Google Tag Manager custom event trigger GA4 event tag dataLayer documentation site:support.google.com/tagmanagerGoogle ↗
OBSERVEDOther / navigational
Google Analytics 4 enhanced measurement view_search_results search_term documentation site:support.google.com/analyticsGoogle ↗
OBSERVEDInstruction
Google Tag Manager data layer developer guide dataLayer.push documentation site:developers.google.com/tag-platform/tag-managerGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Tag Manager custom event trigger GA4 event tag dataLayer documentation site:support.google.com/tagmanager Google ↗
Google Analytics 4 enhanced measurement view_search_results search_term documentation site:support.google.com/analytics Google ↗
Google Tag Manager data layer developer guide dataLayer.push documentation site:developers.google.com/tag-platform/tag-manager Google ↗
- Enhanced measurement events · support.google.com
- [GA4] Explore playbook · support.google.com
- The data layer | Tag Platform | Google for Developers · developers.google.com
- Event setup Q&A · support.google.com
- Custom event trigger · support.google.com
- User-defined variable types for web · support.google.com
- Set up Google Analytics events in Tag Manager · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Tag Manager custom event trigger GA4 event tag dataLayer documentation site:support.google.com/tagmanager OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Analytics 4 enhanced measurement view_search_results search_term documentation site:support.google.com/analytics OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Tag Manager data layer developer guide dataLayer.push documentation site:developers.google.com/tag-platform/tag-manager OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |