Can you explain how keyword research for blogs actually works for a local plumbing company trying to outrank regional competitors in the current search landscape?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain how keyword research for blogs actually works for a local plumbing company trying to outrank regional competitors in the current search landscape?
3 real searches · 1 real-search pass
Google Search Central helpful reliable people-first content local business ranking factors relevance distance prominence SEO documentation 2026Google ↗
OBSERVEDOther / navigational
Google Search Central AI features website content guidance SEO 2026Google ↗
OBSERVEDOther / navigational
local SEO plumbing contractors keyword research competitor content strategy regional search intent studyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central helpful reliable people-first content local business ranking factors relevance distance prominence SEO documentation 2026 Google ↗
Google Search Central AI features website content guidance SEO 2026 Google ↗
local SEO plumbing contractors keyword research competitor content strategy regional search intent study Google ↗
- Explore Keyword Planner · ads.google.com
- Explore Search Console · search.google.com
- Explore Ahrefs · ahrefs.com
- Explore Semrush · semrush.com
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Search's Guidance on Generative AI Content on Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Tips to improve your local ranking on Google · support.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- A new resource for optimizing for generative AI in Google Search | Google Search Central Blog | Google for Developers · developers.google.com
- A Guide to Google Search Ranking Systems | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central helpful reliable people-first content local business ranking factors relevance distance prominence SEO documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Central AI features website content guidance SEO 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
local SEO plumbing contractors keyword research competitor content strategy regional search intent study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |