Can you explain how to build a custom attribution model in GA4 that gives credit to both our email newsletter and our Pinterest ads since both are run from our kitchen table
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain how to build a custom attribution model in GA4 that gives credit to both our email newsletter and our Pinterest ads since both are run from our kitchen table
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 attribution settings custom attribution model data-driven attribution custom channel groups official documentation Google ↗
GA4 custom attribution model create custom model unavailable attribution models official Google Analytics Google ↗
- Select attribution settings · support.google.com
- Get started with attribution · support.google.com
- Change the reporting attribution model for key events · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution settings custom attribution model data-driven attribution custom channel groups official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 custom attribution model create custom model unavailable attribution models official Google Analytics OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |