What are current benchmarks for B2B email open rates in the software industry, and how much weight should I actually give this metric given recent tracking changes?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are current benchmarks for B2B email open rates in the software industry, and how much weight should I actually give this metric given recent tracking changes?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
2026 B2B email marketing benchmarks software SaaS industry open rate report Google ↗
Apple Mail Privacy Protection email open rates measurement impact 2025 2026 email benchmark tracking changes bot clicks Gmail security scanners Google ↗
- Email Marketing Benchmarks 2025: Is Your Open Rate on Track · mailerlite.com
- Email Marketing Benchmarks 2026 - Open Rates & CTRs by Industry · mailsend.dev
- Email Open Rate Benchmarks 2026: B2B by Industry · bebop.ai
- About Apple Mail Privacy Protection (MPP) and bot activity in Brevo · help.brevo.com
- True Open Rate Report 2026: How Many Email Opens Are Bots? · meisa.io
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 B2B email marketing benchmarks software SaaS industry open rate report OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Apple Mail Privacy Protection email open rates measurement impact 2025 2026 email benchmark tracking changes bot clicks Gmail security scanners OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |