Is it legal to mention a competitor's trademarked product name in our comparison blog post to highlight our superior pricing?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it legal to mention a competitor's trademarked product name in our comparison blog post to highlight our superior pricing?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
United States FTC comparative advertising policy trademark competitor product name nominative fair use Lanham Act official guidance Google ↗
USPTO trademark comparative advertising competitor trademark nominative fair use false advertising FTC Google ↗
- Statement of Policy Regarding Comparative Advertising · search.ftc.gov
- Advertising and Marketing · ftc.gov
- 15 U.S.C. § 1125: False designations of origin, false descriptions, and dilution forbidden · uscode.house.gov
- Online Use of Third Party Trademarks: Can Your Trademark Be Used without Your Permission? · americanbar.org
- Online Advertising and Use of Others’ Marks (Intended for a non-legal audience) · inta.org
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
United States FTC comparative advertising policy trademark competitor product name nominative fair use Lanham Act official guidance OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
USPTO trademark comparative advertising competitor trademark nominative fair use false advertising FTC OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |