What are the most effective ways to pitch podcast ad slots to major brands today and what rates should I be quoting based on current market data?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the most effective ways to pitch podcast ad slots to major brands today and what rates should I be quoting based on current market data?
3 real searches · 1 real-search pass
2026 podcast advertising CPM rates benchmark host-read pre-roll mid-roll IAB report 2025 2026Google ↗
OBSERVEDReason
IAB PwC internet advertising revenue report 2025 podcast advertising revenue 2026Google ↗
OBSERVEDReason
podcast advertising rates 2026 CPM 30 second 60 second midroll industry benchmarkGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 podcast advertising CPM rates benchmark host-read pre-roll mid-roll IAB report 2025 2026 Google ↗
IAB PwC internet advertising revenue report 2025 podcast advertising revenue 2026 Google ↗
podcast advertising rates 2026 CPM 30 second 60 second midroll industry benchmark Google ↗
- The best podcast advertising platforms and networks in 2026 · acast.com
- Podcast Advertising Rates 2026: CPM Benchmarks by Format · castos.com
- Podcast advertising rates: what shows charge now · podderapp.com
- Podcast Podcast advertising revenues continue to · iab.com
- Podcast advertising benchmarks: Q2 2026 · magellan.ai
- Podcast Measurement Technical Guidelines · iabtechlab.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 podcast advertising CPM rates benchmark host-read pre-roll mid-roll IAB report 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
IAB PwC internet advertising revenue report 2025 podcast advertising revenue 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
podcast advertising rates 2026 CPM 30 second 60 second midroll industry benchmark OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |